Content marketing is the process of planning, creating, distributing, sharing, and publishing content via channels such as social media, blogs, websites, podcasts, apps, press releases, print publications, and more. The goal is to reach your target audience and increase brand awareness, sales, engagement, and loyalty.
Types of Content Marketing
There are many types of content marketing that Web Noodles may choose to incorporate in your strategy — here are some of the most common:
Having a blog on your website that corresponds with your product and its market attracts potential customers looking for the answer your business solves. Blog posts improve SEO and can be a low-cost way to boost organic traffic.
Infographics are so fun and can wake up a marketing strategy with eye-catching content. They’re bright, visually captivating ways to present stats or processes. Infographics are quick and low-cost music to a marketer’s ears.
They’re not a novel, they’re not a multiple-page ad for your business. Instead, they’re a way to give potential clients valuable information.
Case studies are effective for leads who want to learn more about your business from the customers themselves. With case studies, buyers see a customer’s journey from start to finish and see similar use cases in real life.
User Generated Content
User-generated content is an amazing branding method because it gets customers involved. People respond to others like them, and it’s more likely to make them interested in your business.
Testimonials and Customer Reviews
Like user-generated content, testimonials and customer reviews are content generated straight from your audience. If you’re operating in a niche market, testimonials give a short synopsis of why your company stands out.
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